Brand · Web · Product
Building brands, websites, and products that work together
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
Hi, I’m Caitlin “Cai.” I work across brand, web, and digital experience, building cohesive systems that move beyond a single deliverable. With over a decade of experience, I lead ideas from concept through implementation and launch, aligning strategy, identity, and digital execution into unified, enduring work. My approach balances creative direction with technical follow-through, ensuring what is envisioned is fully realised and built to last.
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
“Designing Experiences, Crafting Stories”
Portfolio
- All
- All Featured
- Branding
- Visual & Graphics
- Web & UX
WanderLux
PACE Canada
Itacate
MINDsync
Aurora Cultural Centre
Inteligencia Automóvil
Friends & Advocates
Verdant
Just Energy
Just Energy Docs
Rhema Foundation Canada
Acorn Woods
The Elementals
Love Bug n’ Honey
Knak
Encuentro Marino
Bytes Cyber Café
Life Image Media
About
Built from the Inside Out
CLIENTS
XP YEARS
PROJECTS DELIVERED
YEARS IN DESIGN
Every strong business needs more than isolated pieces. It needs structure that connects brand, website, and user experience into one clear system.
That’s where I focus my work.
Across brand, web, and digital design, the goal is consistent: remove friction, improve clarity, and create experiences people trust and understand.
Whether refining an existing business or building from the ground up, I create practical design that performs in the real world, not just in presentations.
A hybrid skill set, built for real-world delivery.
I work across brand, web, and product, combining strategy, structure, and execution in one practical skill set.
From identity systems and websites to interface design and marketing assets, each discipline strengthens the others.
The result is joined-up thinking, faster problem solving, and work that performs across multiple business needs.
BRAND
WEB
PRODUCT
TOOLS & PLATFORMS
A hybrid skill set, built for real-world delivery.
I work across brand, web, and product, which means my skills are not isolated tools but parts of a larger system.
I’m strongest where structure meets execution. Visual systems, interface design, and WordPress builds that carry the work through to launch.
When a project needs a clear direction and follow through, I bring both craft and accountability. I build with intention and refine with care, ensuring the final result performs as well as it presents.
This keeps the space filled but removes apology language and over explanation.
BRAND
WEB
PRODUCT
TOOLS & PLATFORMS
Referrals
xoxo
Brands I've worked with:
… and many more!
Brands I've worked with:
… and many more!
Hello
Looking for help with a project and don’t know where to start?
Drop me a line!
Not sure how to move your project forward?
Drop me a line!
Whether you’re hiring for a role or exploring a new project, I’m open to thoughtful conversations.
Let’s create something amazing together! Whether you need a full brand revamp, a UX overhaul, or just want to chat about your next design project, I’d love to hear from you.
If you’re building a brand, refining a product, or structuring a website, share a brief overview of what you’re working on and where you need support. I’ll review and respond with next steps.
Looking forward to hearing from you!
Caitlin “Cai” Brooker
Toronto, Ontario, Canada
Hours: 10:00 – 18:00 EST
Typically respond within 48 hours
Caitlin “Cai”
Digital Designer
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
I design and apply design systems across digital platforms, helping businesses present themselves with consistency and intention. With over a decade of experience across brand, web, and UX, I bring structure, adaptability, and clarity to every project.
Toronto, Canada • Available for select projects
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
