Brand · Web · Product
Building brands, websites, and products that work together
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
Hi, I’m Caitlin “Cai”, a multidisciplinary Brand, Web, and Product Designer with over 18 years of experience creating thoughtful digital experiences. I enjoy bringing strategy, design, and implementation together to create brands, websites, and products that feel connected, purposeful, and built to last.
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
“Designing Experiences, Crafting Stories”
Portfolio
Every project starts with a different challenge, but they all share one thing in common: bringing ideas, people, and technology together into experiences that work as a whole. Here are a few examples.
- All
- All Featured
- Branding
- Visual & Graphics
- Web & UX
WanderLux
PACE Canada
Itacate
MINDsync
Aurora Cultural Centre
Inteligencia Automóvil
Friends & Advocates
Verdant
Just Energy
Just Energy Docs
Rhema Foundation Canada
Acorn Woods
The Elementals
Love Bug n’ Honey
Knak
Encuentro Marino
Bytes Cyber Café
Life Image Media
About
Built from the Inside Out
CLIENTS
XP YEARS
PROJECTS DELIVERED
YEARS IN DESIGN
Good design starts long before colours, layouts, or prototypes.
It starts with understanding.
Throughout my career, I’ve worked across branding, websites, digital products, and front-end development. While the projects have varied, the approach has remained the same: understand the problem, connect the pieces, and create something that feels considered from beginning to end.
I enjoy projects that sit between disciplines because that’s often where the most meaningful ideas emerge. Whether I’m shaping a brand, improving a user experience, or building a digital product, I’m always looking for the connections that make everything work better together.
A hybrid skill set, built for real-world delivery.
I work across brand, web, and product, combining strategy, structure, and execution in one practical skill set.
From identity systems and websites to interface design and marketing assets, each discipline strengthens the others.
The result is joined-up thinking, faster problem solving, and work that performs across multiple business needs.
BRAND
WEB
PRODUCT
TOOLS & PLATFORMS
A hybrid skill set, built for real-world delivery.
I work across brand, web, and product, which means my skills are not isolated tools but parts of a larger system.
I’m strongest where structure meets execution. Visual systems, interface design, and WordPress builds that carry the work through to launch.
When a project needs a clear direction and follow through, I bring both craft and accountability. I build with intention and refine with care, ensuring the final result performs as well as it presents.
This keeps the space filled but removes apology language and over explanation.
BRAND
WEB
PRODUCT
TOOLS & PLATFORMS
Reviews
The best measure of any project isn’t how it looks after launch, but how it feels to work together throughout the process.
xoxo
Clients I've worked with:
… and many more!
Brands I've worked with:
… and many more!
Hello
Looking for help with a project and don’t know where to start?
Drop me a line!
Let’s Connect
Great work often starts with a simple conversation. Whether you’re hiring, collaborating, or exploring an idea, I’d be happy to hear from you.
Let’s create something amazing together! Whether you need a full brand revamp, a UX overhaul, or just want to chat about your next design project, I’d love to hear from you.
Caitlin “Cai” Brooker
Toronto, Ontario, Canada
Hours: 10:00 – 18:00 EST
Typically respond within 48 hours
Caitlin “Cai”
Digital Designer
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
I’ve always been fascinated by how things fit together.
That curiosity has shaped every stage of my career, from branding and digital products to front-end development and information design. I enjoy understanding how people think, how businesses communicate, and how thoughtful design can bring those pieces together into experiences that feel natural and purposeful.
Outside of design, you’ll usually find me exploring nature with my family, photographing flowers, experimenting with new creative projects, or learning something simply because I want to understand how it works.
Toronto, Canada • Available for select projects
a multidisciplinary Graphic and UX/UI Designer with over a decade of experience crafting user-centred designs and innovative brand experiences. Whether it’s developing intuitive digital interfaces or creating impactful visual identities, I bring a blend of creativity, strategy, and technical skill to every project.
