Developed a retro-inspired brand identity for an aftermarket auto parts business
Designed a custom 80s-style logo and splash screen for vehicle devices
Created brand elements inspired by neon, grids, and vintage video games
Developed a retro-inspired brand identity for an aftermarket auto parts business
Designed a custom 80s-style logo and splash screen for vehicle devices
Created brand elements inspired by neon, grids, and vintage video games
Let’s Create a Timeless Brand for Your Business!
Inteligencia Automovil is an aftermarket automotive business specializing in vehicle media and radio upgrades. The business owner requested a distinct 80s-inspired brand identity, bringing in elements of retro gaming, neon aesthetics, and bold geometric patterns.
The final deliverables included a logo, a header for social media, and a custom splash screen for the aftermarket devices. These elements needed to embody the personality of the brand while feeling cohesive and engaging across different digital and physical applications.
The biggest challenge was translating an 80s aesthetic into a modern, scalable brand while ensuring the logo and splash screen remained functional in different digital environments. The client was not very active on social media, which meant branding had to be effective without requiring frequent promotional updates.
To bring the retro vision to life, I:
Designed a custom 80s-style logo, incorporating neon colour palettes, bold typography, and geometric elements.
Developed a splash screen to appear on the brand’s aftermarket radio/media devices upon vehicle startup.
Created a social media-ready header, ensuring that the branding could expand if the client chose to develop an online presence in the future.
Ensured scalability, making the logo adaptable across print, digital, and screen applications.
Research & Inspiration – Gathered references from 80s arcade games, neon cityscapes, and automotive branding trends.
Logo Design & Iteration – Created multiple concepts, refining them to capture the perfect mix of retro energy and modern usability.
Splash Screen Development – Designed an animated startup screen that seamlessly integrates into the aftermarket vehicle display system.
Final Branding & Delivery – Delivered a versatile logo package, ensuring consistency across potential digital and print applications.
The final branding perfectly embodied the client’s vision, requiring no revisions.
The splash screen successfully integrated into the client’s aftermarket devices, enhancing brand visibility with every vehicle startup.
The bold retro aesthetic set the brand apart in the automotive industry, making it instantly recognizable.
This is exactly what I wanted! The design feels like it came straight from the 80s but works perfectly today. Seeing the splash screen in action was amazing!
The 80s-inspired branding for Inteligencia Automovil was a deep dive into the aesthetics of the neon era.
I explored inspiration from:
🎮 Classic arcade and video game graphics
🌆 Cyberpunk and synthwave visuals
📼 80s automotive advertising and typography
The splash screen was designed to seamlessly appear upon vehicle startup, ensuring that the branding was embedded into the user experience. The final design balances bold nostalgia with a sleek, professional edge, making it both fun and practical.
Let’s Create a Timeless Brand for Your Business!
