Recreated a high-quality vector logo from a low-resolution raster image
Designed a vibrant, easy-to-read menu that reflects the restaurant’s atmosphere
Utilized bold colours and cultural elements to enhance the brand identity
Recreated a high-quality vector logo from a low-resolution raster image
Designed a vibrant, easy-to-read menu that reflects the restaurant’s atmosphere
Utilized bold colours and cultural elements to enhance the brand identity
Let’s Elevate Your Restaurant’s Branding!
Encuentro Marino is a seafood restaurant that needed an updated logo and menu design to better represent its authentic and vibrant culinary experience. The restaurant had an existing logo, but it was only available in low-resolution raster format, making it unusable for print or digital applications. Additionally, the menu required a clear, modern layout to improve readability while incorporating bold colours and imagery that reflected the restaurant’s atmosphere.
The most significant challenge was recreating the logo in vector format while staying true to the original design. The existing raster logo was heavily pixelated, making it difficult to trace accurately. Additionally, the menu needed to be easy to read, with a clear hierarchy that guided customers through the selections without overwhelming them.
To modernize the brand’s visuals and improve usability, I:
Rebuilt the logo from scratch in vector format, ensuring it remained crisp and scalable for all print and digital uses.
Simplified and refined the logo’s elements, removing any unnecessary noise while maintaining the integrity of the original design.
Designed a bold and colourful menu, featuring large, easy-to-read typography and high-quality imagery of signature dishes.
Utilized cultural influences, incorporating warm, inviting colours that reflect the lively atmosphere of the restaurant and its coastal roots.
Logo Reconstruction – Blocked out the different elements of the existing raster logo and refined them into a clean, scalable vector format.
Menu Layout & Typography – Focused on creating clear sections with hierarchical text formatting to improve readability.
Colour & Imagery Selection – Integrated bright and inviting colours, complemented by large, high-quality food photography.
Final Refinements – Ensured the print-ready menu met all specifications for high-resolution output.
The recreated vector logo is now fully scalable and ready for use across signage, digital platforms, and marketing materials.
The new menu design makes ordering easier for customers while enhancing the overall dining experience.
The restaurant’s branding now feels more refined, cohesive, and reflective of its lively atmosphere.
The new menu and logo look amazing! The design perfectly captures the energy of our restaurant while making it easier for customers to find what they want. Thank you for bringing this to life!
(translated from Spanish)
The logo recreation process required careful reconstruction, as the original was too low-resolution to work with directly. I started by blocking out key shapes, refining them for better symmetry and balance, and then reapplying colour to ensure a vibrant yet polished finish.
For the menu, I focused on:
✅ Creating a layout that is easy to scan at a glance
✅ Using bold colours to match the restaurant’s vibrant culture
✅ Ensuring high readability, even in dim lighting conditions
This approach resulted in a clean, engaging, and practical menu design that enhances the restaurant’s identity while improving the customer experience.
Let’s Elevate Your Restaurant’s Branding!