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Just Energy – UX/UI Enhancements for Global Markets

UX/UI Enhancements for a Global Energy Provider

UX/UI for a Global Energy Provider

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UX/UI Frames Edited

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Designed and implemented UX/UI updates for Just Energy’s US and Ireland websites

Adapted interfaces for multiple regional markets while maintaining brand consistency

Optimized layouts for improved responsiveness and user engagement

Designed and implemented UX/UI updates for Just Energy’s US and Ireland websites

Adapted interfaces for multiple regional markets while maintaining brand consistency

Optimized layouts for improved responsiveness and user engagement

Let’s Elevate Your Digital Experience!

Project Overview

Just Energy, a multinational energy provider, required UX/UI updates to their US and Ireland websites. Unlike previous work on document design and translations, this project focused on improving the digital experience for users in these regional markets.

The goal was to refine the user interface, ensuring the sites were not only visually appealing but also functional, accessible, and optimized for conversions. This involved refining navigation flows, page layouts, and key interactions to provide a seamless experience across devices.

Challenges

Regional Market Differences – The US and Ireland sites catered to different audiences with varying expectations for energy services and online interactions.
Maintaining Brand Consistency – Ensuring that UX/UI updates fit seamlessly within Just Energy’s existing global branding guidelines.
Mobile Optimization – Adapting site layouts to enhance responsiveness and usability across different screen sizes.

Solution

To meet these challenges, I:

Refined navigation structures, ensuring key pages were easier to access for different regional users.
Updated UI components, enhancing readability, hierarchy, and visual appeal without disrupting brand consistency.
Tested mobile layouts, ensuring users could navigate and interact with content effortlessly on smaller screens.
Optimized conversion pathways, improving how users found information and signed up for services.

Just Energy business page capture, depicting a street of houses going into the distance, and a data input area below

Just Energy Spanish Language Page "For Homes" depicting a living room setting and information for customers

Process

Market Research & UX Review – Analyzed existing usability pain points for both regional sites.
Wireframing & UI Refinements – Developed updated layouts and interaction improvements based on research findings.
Implementation & Testing – Applied UI changes, ensuring seamless performance across desktop and mobile platforms.
Quality Assurance & Adjustments – Conducted A/B testing to validate design enhancements before full deployment.

Results

The updated designs improved usability for both US and Irish markets while maintaining brand cohesion.
The mobile-optimized layouts enhanced engagement, ensuring users could easily interact with the site across devices.
The refined UX/UI helped streamline navigation and improve the clarity of energy service offerings.

Client Feedback

The updated UI was a significant improvement! It made our services easier to navigate while keeping everything visually in line with our global branding. The mobile experience, in particular, saw great enhancements!

Dive Deeper into the Process

Unlike previous projects with Just Energy that focused on document creation and translations, this project required a deep dive into digital UX/UI.

The key goals were:
✅ Aligning UX/UI with user expectations in different markets
✅ Enhancing usability while preserving brand identity
✅ Ensuring mobile and desktop compatibility across all touchpoints

By refining page layouts, optimizing conversion pathways, and improving navigation clarity, the new designs provided a more engaging and seamless experience for Just Energy’s users.

Let’s Elevate Your Digital Experience!