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Reducing donation friction for a national charity

PACE CANADA • UX/UI + WORDPRESS • 2025

A Refreshed Digital Home for an education-focused .org

A Refreshed Digital Home for an Education-Focused .org

Key Results

~450- 0 H

Time Invested

0 +

Refinements

0 +

Core Pages

Iterations

0 %

Trilingual Resources

0 %

Fully AODA-compliant website delivered

Enhanced accessibility & improved user engagement

Improved content clarity across all audiences
View the live site here

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When your work matters, your website should rise to meet it.

Project Overview

PACE Canada required a full website rebuild to strengthen its digital presence and improve stakeholder confidence. The previous site lacked structural clarity and redirected users away from key donation pages, limiting engagement and search visibility. The new platform was rebuilt from the ground up to integrate donation systems directly into the site, improve content hierarchy, and create a warm, structured resource hub for families and supporters.

My Role

UX/UI Designer · Developer
Full site redesign, WordPress build and implementation, information architecture restructuring, navigation refinement, donation page integration, SEO structure improvements, accessibility alignment, stakeholder collaboration, post launch training and handoff.

PACE Canada Homepage Work In Progress with initial colour selection

Challenges

Fragmented navigation and inconsistent layouts
External donation redirects interrupting user flow
Limited SEO continuity due to off-site redirection
Unclear content hierarchy for families and donors
Multiple stakeholder perspectives requiring alignment

Tools Used

WordPress · Figma · Illustrator · Photoshop · Acrobat Pro

Information architecture, component-driven layouts, scalable content structure.

Solution

Complete structural rebuild of the website
Donation-linked pages embedded directly into the site
Streamlined top-level navigation
Refined content hierarchy for clarity
Warm, structured visual system
Scalable WordPress framework for internal management

PACE Canada Pikney Place webpage mockup which contains learning resources and a certificate for children in primary school, focused on Caribbean themes

Process

Audit: Reviewed existing site structure, navigation, and donation pathways to identify friction and SEO limitations
Architecture: Reorganized page hierarchy and top-level navigation to clarify resource access and reduce redirect dependency
Design Iterations: Completed four core layout refinements to improve visual hierarchy, consistency, and readability
Integration: Embedded donation-linked pages directly into the site experience to maintain continuity and domain stability
Accessibility: Applied spacing, contrast, and responsive structure aligned with AODA standards
Deployment: Built and launched a scalable WordPress system with structured templates and internal training

Results

Clearer navigation and improved usability
Embedded donation experience with reduced friction
Improved SEO continuity
Strengthened stakeholder positioning
100 percent trilingual resource delivery
Sustainable, self-managed system live since Summer 2025

Client Feedback

“It has been a pleasure to work with you. The changes made have implemented a new and very improved website that reflects our organization’s work. We greatly appreciate the attention to detail.”

— Mark, PACE Canada

Dive Deeper into the Process

Information Architecture

Navigation was rebuilt to surface high-priority content and reduce friction across donation and resource pathways. Content hierarchy was simplified to support both families seeking help and donors looking to contribute.

Donation Integration

External donation-linked pages were embedded directly into the site experience. This reduced redirection, maintained domain continuity, and supported stronger SEO performance.

Accessibility

Spacing, contrast, and responsive structure were refined to align with AODA standards. The layout prioritizes readability and clarity across desktop, tablet, and mobile.

Sustainability

The site was delivered as a self-managed WordPress system with structured templates and internal training. The organization now maintains content independently with only occasional refinements post-launch.

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Like this design direction? Let’s build something impactful together.