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WanderLux – Luxury Travel Branding & Logo Design

A Luxurious Identity for an Exclusive Travel Brand

A Luxurious Identity for a Travel Brand

Key Results

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Brand Created

Designed a premium travel brand logo with an emphasis on luxury and exploration

Created a compass-inspired mark symbolizing adventure and sophistication

Developed a time-lapse video showcasing the entire Illustrator design process

Designed a premium travel brand logo with an emphasis on luxury and exploration

Created a compass-inspired mark symbolizing adventure and sophistication

Developed a time-lapse video showcasing the entire Illustrator design process

Let’s Craft a Timeless Luxury Brand for You!

Project Overview

WanderLux was envisioned as a high-end travel brand, catering to discerning clients looking for exclusive, luxury travel experiences. The branding needed to reflect sophistication, comfort, and a sense of adventure while maintaining a timeless and elegant aesthetic.

I designed a versatile, upscale logo, choosing a compass-inspired design to capture the essence of exploration and discovery. The colours and typography were carefully curated to evoke trust, refinement, and wanderlust, aligning with the elite status of the travel industry.

Challenges

The primary challenge was balancing luxury with modern minimalism—ensuring that the brand felt exclusive yet approachable. Additionally, I wanted the logo to be instantly recognizable, with a distinct identity that could be applied across print, digital, and travel collateral.

Another unique aspect of this project was documenting the entire design process through a time-lapse video, offering a behind-the-scenes look at how the concept evolved from initial sketch to final execution in Illustrator.

Solution

To create a strong, memorable brand, I:

Developed a sleek, compass-inspired logo, symbolizing both direction and adventure.
Curated a refined colour palette, evoking luxury, elegance, and reliability.
Designed typography that balanced modernity with classic sophistication.
Produced a time-lapse video, illustrating the full Illustrator design process from start to finish.

Process

Concept Sketching & Ideation – Explored different logo concepts, settling on the compass motif as the strongest representation of travel and luxury.
Vectorization in Illustrator – Developed the final logo in vector format, refining lines, typography, and spacing for scalability.
Colour & Font Selection – Selected a warm, sophisticated colour palette and an elegant serif font to complement the brand’s high-end positioning.
Time-Lapse Video Creation – Captured each step of the logo creation process, showcasing key design decisions along the way.

Results

The final WanderLux logo embodies the spirit of premium travel, seamlessly blending exploration and exclusivity.
The time-lapse video offers insight into the design process, making it a valuable asset for marketing and storytelling.
The branding sets the stage for potential expansion into web design, print collateral, and promotional materials.

Client Feedback

The WanderLux logo captures everything I wanted—a sense of luxury, exclusivity, and adventure. Seeing the process unfold in the time-lapse video was incredible, and I love how refined the final design is!

Dive Deeper into the Process

A well-designed luxury brand must feel effortless yet meticulously crafted.

The WanderLux identity was built around key design principles:
✅ Timeless elegance – A compass symbol evokes adventure while maintaining a sleek, refined look.
✅ Premium colour selection – Warm, sophisticated hues enhance the sense of exclusivity.
✅ Storytelling through design – The time-lapse video showcases the full process, reinforcing the brand’s craftsmanship and attention to detail.

With a foundation built on luxury, sophistication, and wanderlust, WanderLux stands ready to inspire the next generation of exclusive travel experiences.

Let’s Craft a Timeless Luxury Brand for You!