Visual Design Portfolio

Caitlin “Cai” Brooker
Graphic Design

Graphic systems that hold together across everything

For businesses that need consistent, effective design across print, digital, and marketing, graphic design must work beyond a single piece.

Built for clarity, usability, and practical application across different formats and needs.

  • Designed for use across print, digital, and marketing
  • Built to adapt across formats and constraints
  • Focused on clarity, not just visual style

Selected Visual Work

A collection of applied design built to stay consistent across platforms, formats, and real world use. Each project is designed to function beyond a single deliverable, maintaining consistency across web, product, and marketing.

The Elementals collection in frames on a livingroom wall.

The Elementals

Illustration system developed for flexible use across digital and print applications

Printable Love Letter Template, Get Yours Now

Love Bug n’ Honey

Illustrated product design and print-ready assets created for scalable and repeatable use

Life Image Media look book mockup with descriptions and an image of the devices and advertising potential in realistic settings

Life Image Media

B2B brand and marketing design applied across web and digital content for a service-based business

Knack Away Graphic for Twitter with out of office dates

Knak

Marketing and social design across multiple formats, built for consistency within an established brand

Just Energy Contract Mockup on a Tablet

Just Energy Docs

High-volume document design system, delivering 100+ pages across multiple formats under tight timelines

Encuentro Marino menus sitting on a wood table in a seafood restaurant with rustic and simplistic decor

Encuentro Marino

Brand and marketing design for a cultural project, applied across digital and promotional materials

How I Work

Structure first, then style

 

PROJECTS DELIVERED

0 +

YEARS DESIGNING

0 +

Understand first


Every project starts with understanding what needs to work. I focus on purpose, audience, clarity, and constraints before visual decisions.

Build with consistency


Design is developed to stay clear and cohesive across print, digital, campaigns, and supporting materials.



Deliver for real use


Each project moves through refinement and production, ensuring final assets are practical, polished, and ready for real-world use.

A cohesive visual skill set, shaped for real-life design work.

 

I create graphic design work that functions across print, digital, marketing, and branded environments.

From one-off campaign pieces to repeatable asset systems, the focus stays the same: clear communication, consistency, and practical use.

Every piece is designed to support the bigger picture, ensuring visuals work individually and collectively.

BRAND

100%
Brand Systems
100%
Visual Identity
100%
Design Guidelines
100%
Campaign Design
100%
Print & Collateral
100%
Packaging
100%
Brand Strategy
100%
Messaging Alignment

TOOLS & PLATFORMS

100%
Illustrator
100%
Photoshop
100%
InDesign
100%
Canva
100%
AI Assisted Workflows

GRAPHIC DESIGN

100%
Visual Systems
100%
Marketing Collateral
100%
Campaign Graphics
100%
Print Design
100%
Social Media Assets
100%
Packaging
100%
Editorial Layout
100%
Promotional Materials
100%
Branded Templates

BRANDING SUPPORT

100%
Visual Identity
100%
Design Guidelines
100%
Consistency Systems
100%
Messaging Alignment

TOOLS & PLATFORMS

100%
Illustrator
100%
Photoshop
100%
InDesign
100%
Canva
100%
AI Assisted Workflows

Let's Work Together

Built with intention. Designed to endure.

 

If you’re building a new brand, refining an existing identity, or need consistent design across your materials, I bring structure, clarity, and execution to the work.

I work with teams and businesses that value thoughtful design and want work that holds up in real use.

If that aligns with what you’re looking for, get in touch. Email is the best place to start for project inquiries.